This is a sensible policy change
I can see where Avianca’s policy change came from back in 2022, when the airline decided to just eliminate business class altogether within the Americas. The airline wanted to become more efficient and streamline its offerings. Since business class was being eliminated on narrow body planes, the airline decided it was most efficient to just not sell the product on wide body frequencies either.
However, from the beginning I personally didn’t think that made much sense, and I’m happy to see this reversal. The reality is that the demand for premium air travel has continued to grow, and I think Avianca was also losing a lot of transatlantic business class traffic to other airlines due to not offering business class on connecting flights.
The airline found a happy middle ground here, it seems. A320s are configured much more efficiently than in the past, but by having a business class product, Avianca can now compete better with premium travelers.
Avianca is restoring business class on more flights
Bottom line
In 2022, Avianca stopped selling business class on flights within the Americas, as the airline tried to streamline its business model, in an effort to return to profitability.
The airline has slowly been reversing course on this decision. In August 2023, Avianca restored business class on wide body flights within the Americas, and now Avianca is restoring business class on narrow body flights within the Americas that are blocked at a minimum of five hours. I’m happy to see this change, as it should make Avianca more competitive in many markets.
What do you make of Avianca backtracking on eliminating business class?
Source link : https://onemileatatime.com/news/avianca-restores-business-class-americas/
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Publish date : 2024-04-25 07:00:00
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