A year after PepsiCo removed brominated vegetable oil (BVO) from Gatorade, Coca-Cola confirmed that it began removing the controversial ingredient from Powerade
BVO is a stabilizing ingredient that evenly distributes flavorings in liquid drinks, but it’s also a flame retardant that’s already been banned in drinks in Japan and Europe. According to the Associated Press, BVO became the subject of major criticism after a Mississippi teenager started petitions to remove it from Gatorade and Powerade. Teen Sarah Kavanagh went after the two beverages because they are marketed to athletes who have to be extra careful about what they eat and drink.
A year after its biggest competitor made the change, Coca-Cola quietly started selling Powerade bottles that are “BVO-free.” Fruit punch and strawberry lemonade flavors without the ingredient were sold in Detroit, Omaha, New York, and Washington D.C. — the first cities to get the changed beverage. The company will slowly phase out the controversial ingredient in all of its Powerade products.
Are you happy that Coca-Cola is getting rid of brominated vegetable oil?
Follow Zoe on Twitter.
Find more great food content on Delish:
Search for the perfect recipe from our homepage
Find out the latest food news
Get a recipe book to save your favorite dishes
Sign up for our free newsletters
Check us out on Facebook, Pinterest, and Twitter
Source link : https://www.delish.com/food/news/a40918/coca-cola-stops-using-brominated-vegetable-oil-powerade/
Author :
Publish date : 2014-05-05 07:00:00
Copyright for syndicated content belongs to the linked Source.