It’s essential to note that while Apple has made significant strides, the European smartphone market remains highly competitive. Brands like Google Pixel, Xiaomi, and Oppo have also gained traction, challenging both Samsung and Apple.
However, Samsung has exhibited resilience. The launch of the Galaxy S24 series in early 2024, bolstered by aggressive marketing and trade-in promotions, led to a resurgence, with Samsung reclaiming 32% of the European market share by Q2 2024.
Ultimately, the European smartphone market is characterized by a dynamic interplay between Samsung and Apple, with both giants commanding a substantial portion of the market. The competitive landscape is further enriched by the presence of other strong contenders, ensuring a diverse and evolving market.
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Publish date : 2024-07-13 18:34:38
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