Xpeng sets sights on European expansion

Xpeng sets sights on European expansion

China-based XPeng has showcased its latest advanced technology at an event in Stockholm.

At the event, the latest Xpeng G6 mid-size SUV was summoned autonomously to the stage and was told to park in the middle of the theatre.

Xpeng also said it plans to continue its expansion across Europe in the second half of the year, launching in key markets such as Spain, Portugal and the UK.

In Sweden, it said the rapid expansion of the dealer network continues, going from two sales outlets to ten within a year in key Swedish cities. The company plans to open another ten sales outlets in Sweden by the end of the year. Taking the total number of Swedish sales outlets to twenty by the end of 2024.

Xpeng says a key feature of its operation in Europe is its relationship to customers, with over the air (OTA) vehicle updates being rolled out across the key markets of Denmark, Norway, the Netherlands and Sweden. The key to the success of the OTA updates, it says, is continuous improvement, being led by the company’s 15,000 research and development engineers, but also the ability for customers to feedback on the updates and request improvements of their own. So far in Europe, more than 80% of these customers requested improvements have been addressed via OTA updates, Xpeng claims.

A focus for the event was Xpeng’s commitment to Europe, incorporating its price promise for the region, a growing retail network, expansion into new countries, sales growth, and possible local manufacturing.

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General Manager for Northern Europe, Elvis Cheng, said: “At Xpeng we leverage cutting-edge innovation to create intelligent vehicles that don’t just transport people, they enhance their lives. We push the boundaries of what is possible, we have succeeded in creating smart, connected and autonomous vehicles that seamlessly integrate into the fabric of modern life. We see a future where your vehicle is a smart companion, capable of understanding your preferences, learning from your habits and even driving itself when you choose. The future we’re building is one where mobility is effortless, intelligent and deeply personalised. Our mission is to offer premium, intelligent EVs for everyone.”

European EV manufacturing base ‘under consideration’

Xpeng’s Executive Manager for Northern Europe, Jens Olsen, said: “An EV manufacturing base is under consideration, bringing investment, jobs and business across the region. Europe’s global strategic importance to us, and our success here, means we are accelerating our plans in the region. Thanks to all our partners and supporters for making our decisions to commit, invest, protect and support the market, easy to make.”

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Publish date : 2024-09-25 02:40:00

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