The three countries with the most popular souvenirs are all European, with one earning more than $1.6 billion in sales of the item.
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Buying souvenirs is a classic vacation activity. Memorabilia can range from a cheap magnet to a unique artisanal craft item. Some souvenirs are iconic: red telephone box bottle openers from London, evil eye jewelry from Greece or a mask from Venice.
A recent study by online marketplace Ubuy examined 51 countries to determine the top ten places for souvenir popularity. The research determined the most popular souvenir in each country, its price, annual international tourist arrivals in those countries, international tourism expenditures, and estimated earnings from souvenir sales. It also took into account the number of searches in 2024 for each souvenir.
The three countries with the most popular souvenirs are all European, with one earning more than $1.6 billion in sales of the item.
France Has The Most Popular Souvenir In The World
France tops the list, with the Eiffel Tower keychain being the most popular souvenir in the world. The country sees the highest annual international tourist arrivals, at 117.1 million, as well as international tourism expenditures of 31.193 million, the second-highest amount on the list.
France tops the list, with the Eiffel Tower keychain being the most popular souvenir in the world.
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But as a keychain has a relatively low price point, its estimated souvenir earnings are around $6.5 million, which is low compared to other countries in the survey.
Poland Makes The Most Money From Souvenirs
Poland ranks second with its renowned amber jewelry. The fossilized tree resin is worked as a gemstone and has been used for centuries in the Baltics to make accessories for the wealthy and nobility. Poland has the highest estimated earnings from souvenir sales at more than $1.6 billion. The country also sees 88.5 million annual international tourist arrivals, contributing to international tourism expenditures of 31.1 million.
5 out of 10 of world’s most popular souvenirs are from Europe
Italy takes third place with Murano glass pendants, made on the glassmaking island in the Venetian lagoon. The country welcomes 38.4 million international tourists annually and generates nearly $1.3 billion in international tourism expenditures. Italy’s souvenirs are pretty popular, as reflected by 218,091 searches in 2024, the second-highest amount on the list.
Spain’s top souvenir is the miniature Flamenco dress, ranking fifth on the list.
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Spain’s top souvenir is the miniature Flamenco dress, ranking fifth on the list. The country attracts 36.4 million international tourists each year, with tourism expenditures reaching $7,119,000. There were 141,279 searches for Spanish keepsakes in 2024 and the country has estimated earnings of more than $1 billion from souvenir sales.
The Czech Republic holds ninth place, with Bohemian crystal as the most popular memento. The country attracts 37.2 million international tourists yearly and sees a tourism expenditure of $6,034,000, with 29,356 searches for souvenirs in 2024. Estimated earnings from souvenir sales are $837 million, the fourth-highest amount on the list.
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Publish date : 2024-09-27 03:00:00
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