Sports and animé brands driving growth of licensed toys in Europe, reports Circana

Circana, Sports, Film & TV, Melissa Symonds, Frédérique Tutt

“In a year with fewer blockbusters, the toy industry was able to successfully pivot from big screen names to small screen legends and sports heroes,” said Melissa Symonds, UK Toys Director for Circana.

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Source link : https://www.brandsuntapped.com/sports-and-anime-brands-driving-growth-of-licensed-toys-in-europe-reports-circana/

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Publish date : 2024-09-30 21:38:26

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