The Wilson Tennis Classic grows the brand’s lifestyle tennis footwear offerings.
Wilson
Wilson plans to open three-plus decades of the brand’s sneaker archives and create an entirely fresh wave of lifestyle shoes all based around tennis history.
It’s already started.
Earlier in 2024, Wilson unveiled the revamped Pro Staff 87 and just last month debuted the new Wilson Tennis Classic Premium, a low-profile shoe design for off-court wear highlighted by a premium European leather upper. To help the new Tennis Classic make a splash, high-end leather wasn’t the only material the debut release came in, with Wilson offering up a special-edition tennis ball felt upper on the design.
“The tennis ball felt was released to do something unexpected, and to drive energy and conversation toward the model,” a Wilson footwear spokesperson tells me about the release. “We wanted to show the equity we are building in court style footwear, as well as for Wilson Sporting Goods as a brand overall. We are working on many future partnerships, collaborations and also celebrating moments with limited release products in the future on models brought back from the archive.”
An upper made of tennis ball felt gives the Wilson Tennis Classic a noticeable start.
Wilson
That archive will soon open even further. Following the Pro Staff 87 and Tennis Classic, Lee Gibson, senior director of footwear design at Wilson, tells me to expect a newfound focus on the extensive collection as the brand works toward a full offering of models spanning the 1980s, ‘90s and even some from the 2000s. “We are excited to be able to offer multiple options to support our athletes when they are not on court,” Gibson says, “so expect to start seeing things pop up.”
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The additional releases within the lifestyle collection match with Wilson’s continued focus on its Sportswear apparel, which has seen steady growth over the last couple of years. The brand says that it believes with 114 years of tennis history it has “something authentic to offer in the court style world.”
The Tennis Classic is simply the next step in that direction. While the Pro Staff 87 features a modernized update of a popular on-court model, the Tennis Classic is a homage to tennis style. Wilson says it hopes to bridge the gap between performance and style with the silhouette, offering a “refined” model rooted in tennis culture.
Refined style directs the tennis-influenced Wilson Tennis Classic.
Wilson
The Tennis Classic has a focus on craftsmanship, the brand says, highlighting the simplicity of the detailing. The European leather is meant to provide elegance, while the last shape, stance and understated branding fits the brand’s focus for the product by creating a shoe that doesn’t overstep its needs.
Much like the Pro Staff 87 update, which launched in three new colorways on top of an updated last, sockliner, foam midsole, rubber outsole and leather upper design, Wilson wants to ensure the new Sportswear models don’t back down on comfort, with the primary goal “to create a highly comfortable lifestyle option,” Shivam Bhan, Wilson senior director of product and merchandising, tells me. “The [Pro Staff 87] pays homage to its athletic roots while being versatile enough for everyday wear.”
Now the Tennis Classic adds to the tennis-inspired mix from Wilson. That mix may soon grow larger, as the brand will further dip into the Wilson footwear vault for lifestyle sneakers.
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Publish date : 2024-10-08 07:13:00
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