© ETC
*Expenditure is per person and includes accommodation, food and other activities – excluding flight tickets to Europe
Safety remains the top criterion when choosing a holiday destination in Europe (52%), with significant year-on-year growth among travellers from Australia, Japan, China, Canada and the US, followed by must-see sites (41%) and the quality of tourism infrastructure (39%).
3. Culture and history main attractions
Leisure is the top reason for travel to Europe, with 78% responding that it was the main motive for their visit. Culture and history remain the leading attractions for future trips, with 44% of respondents citing them as a priority. This growing interest benefits Europe’s historic centres and cultural hotspots. Notably, interest in exploring Europe’s rich culture and history has surged in China (+13%), Japan (+11%), and the US (+14%) when compared to last year.
Featured for the first time in the study this year, the survey reveals that respondents planning trips to Europe have a strong interest in engaging with locals. Some 40% indicated they would occasionally interact with locals to enhance their trips. Additionally, 36% would seek deeper cultural experiences by learning about local life and traditions, while 15% aspire to build meaningful relationships with locals.
“The barometer results underscore that locals are a key asset in shaping overseas visitors’ perceptions of European destinations, through their hospitality, culture, and daily life”, commented ETC President Miguel Sanz. “By involving locals in tourism decision-making, empowering them to create their own tourism initiatives, and investing in authentic spaces like markets, cultural hubs, and events, destinations can cultivate sustainable relationships that benefit both travellers and residents.”
Lastly, prospective travellers have also cited gastronomic experiences as a particular draw for visiting Europe (39%), followed by city life (33%).
Source link : https://traveltomorrow.com/international-travellers-more-cautious-about-planning-trips-to-europe-this-autumn/
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Publish date : 2024-10-08 15:51:44
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