The report concludes: “When American investment funds and entrepreneurs found themselves flush with liquidity, many turned their sights toward football, recognizing a unique opportunity. They had two significant advantages: substantial purchasing power and deep connections within the media and entertainment industries. European football, to these investors, often resembles American professional leagues—a commercial spectacle ripe for exploitation through evolving marketing strategies and the global reach of the sport.”
But it has not always been plain sailing: “Despite ambitious plans, American owners have repeatedly run into bureaucratic and political obstacles, slowing their efforts. There’s a risk that continued frustrations may eventually cause some to rethink their investments, possibly leading to a retreat.”
However, that is unlikely to happen just yet.
“Chelsea FC and AC Milan, the two biggest US-led acquisitions in 2022, were sold at €2.9 billion and €1.2 billion, respectively. These figures, while significant, pale in comparison to the valuations seen in major American sports leagues, keeping European football an enticing option for North American investors,” says the report.
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Publish date : 2024-10-17 18:56:00
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