More and more seniors are choosing to travel out of season, between culture, relaxation and new discoveries, transforming senior tourism into a growing trend.
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Arianna Augustoni
Posted on 19 October 2024 at 15: 12
Italy is no longer just a country for young people. Indeed, travelling at all ages is now a consolidated reality, especially for over 65, also known as “silver travellers“, a segment in strong growth in the world tourism. With silver hair and a spirit of adventure, the silver they represent 23% of the Italian population, or about 14 million people, the majority of whom are women. Free from work commitments, these travellers have the opportunity to travel out of season, enjoying authentic experiences and at reduced costs, in spring and autumn, away from the summer chaos.
The favorite destinations for the over 65s
The phenomenon does not only concern Italy: according to the European Commission, by 2030 it is expected that the tourists over 60 in Europe will reach 140 million, almost four times more than in 2010. Globally, it is estimated that by 2050 the population over 50 will be 3,2 billion, with Europe leading the way. But already today, the silver travellers explore the world with the curiosity of those who know that travelling is a timeless pleasure, from Sicilian beaches to the cultural treasures of the art City. Vueling, an airline that is celebrating its twentieth anniversary in 2024, has shown a strong preference for this segment of travellers, offering packages designed specifically and with rates affordable for everyone. In the first half of the year, Italy was confirmed as the most popular destination, followed by Croatia, Spain, UK e France. Among the most popular Italian cities, the following stand out: Catania, Florence e Palermo restaurants., while abroad Alicante I&II, Madrid, Dubrovnik e Barcelona they are the favorites.
Off-season travel: the benefits for over-65s
These destinations offer a perfect combination of art, history, culture and natural beauty. silver travellers They appreciate both relaxing seaside holidays and cultural tours, discovering the local history and artistic treasures of each place. One of the main strengths of the over 65s is the possibility of travel outside of peak seasons. The months of May and October are the most popular, followed by June and September, when destinations are less crowded and prices are lower. This allows for quieter and more authentic travel, away from the summer crowds. On the contrary, July and August are less popular for the silver tourism, due to the high temperatures and the greater concentration of tourists. The senior tourism It is a growing global phenomenon. I silver travellers, often attracted by package holidays for the convenience and the possibility of socializing, represent a significant slice of tourist demand. Italy, with its cultural and landscape variety, remains one of the favorite destinations, thanks also to the attention that travel companies reserve for this target. Tour operators e cruises continue to offer tailor-made offers for seniors, with a constant growth in the offer.
Vueling confirms itself as one of the preferred choices for the over 65s, thanks to its wide network of national and European connections. The company has been able to adapt to the needs of silver travellers, offering frequent flights, convenient fares and convenient connections to the main Italian and European destinations. This flexibility makes the travel experience even more accessible and enjoyable even for those over 65. Ultimately, the silver tourism It is not only a growing phenomenon, but an opportunity for rediscovery for more mature travellers, who continue to explore the world with the same passion as always.
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Publish date : 2024-10-19 06:17:00
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