Play Shifts Focus To Leisure Markets, Applies For Maltese AOC

Credit: PLAY

Icelandic LCC Play is implementing a major change to its business model and route network due to “disappointing” yields from its connecting traffic between Europe and North America. The airline says it plans to increase point-to-point service to leisure markets in Southern Europe while reducing its…

David Casey

David Casey is Editor in Chief of Routes, the global route development community’s trusted source for news and information.

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Publish date : 2024-10-17 12:32:00

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