The new uniforms showcase the brand’s monogram and signature red – a colour that has defined the skincare specialist since 1910, when Founder Elizabeth Arden painted the front door of the first company spa scarlet.
Moittié added: “Our distinctive signature red colour represents boldness and empowerment – qualities our pioneering Founder was well known for.”
Revlon Director Learning and Development EMEA Prestige – Elizabeth Arden Bruno Orbe remarked: “Beauty advisor uniforms are so much more than just work clothes; they embody and project a vital identity.
“We wanted to create something fun and dynamic, which also showcased our brand heritage and DNA. Cristina understood from the start how to use the EA monogram and the Arden shade of red to leverage our brand values.”
Moittié concluded: “We are very excited to reveal these uniforms which have been created specifically for the travel retail environment.
“It’s an investment that acknowledges how much we value the crucial role our beauty advisors play in the channel. The designs really help to capture the attention of passengers, and feedback to date has been extremely positive.
“We believe that these new uniforms help to foster a sense of belonging and team spirit, while perfectly expressing the essence and ethos of the Elizabeth Arden brand.” ✈
Source link : https://moodiedavittreport.com/cristina-rodriguez-revamps-elizabeth-arden-beauty-advisor-uniforms-for-europe-travel-retail/
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Publish date : 2024-10-29 12:19:00
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