ENDS
Notes to Editors
‘New’ investment projects represent a new footprint for firms and is a recognised means of assessing a country’s investment dynamism and ability to attract fresh investors.
About the EY Attractiveness Report
The EY Attractiveness Surveys analyse the attractiveness of a particular region or country as an investment destination. The surveys are designed to help businesses make investment decisions and governments remove barriers to growth. A two-step methodology analyses both the reality and perception of FDI in the country or region.
The evaluation of the reality of FDI in the UK is based on the EY European Investment Monitor (EIM), the proprietary EY database.
We define the attractiveness of a location as a combination of image, investors’ confidence and the perception of a country’s or area’s ability to provide the most competitive benefits for FDI.
All field research assessing sentiment on the UK and Europe’s attractiveness was conducted by FT Longitude in February and March 2024 based on a representative panel of 900 international decision-makers, including financial services investors.
Source link : https://www.ey.com/en_gl/newsroom/2024/05/uk-accelerates-its-lead-as-europe-s-most-attractive-destination-for-financial-services-investment
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Publish date : 2024-05-20 07:00:00
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