Arthur Frommer, background, poses with his daughter, Pauline, in New York, Jan. 6, 2017. — Photo: AP
Frommer also remained a well-known figure in 21st century travel, opinionated to the end of his career, speaking out on his blog and radio show. He hated mega-cruise ships and railed against travel websites where consumers put up their own reviews, saying they were too easily manipulated with phony postings. And he coined the phrase “Trump Slump” in a widely quoted column that predicted a slump in tourism to the U.S. after Donald Trump was elected president.
Frommer was born in Lynchburg, Virginia, and grew up during the Great Depression in Jefferson City, Missouri, the child of a Polish father and Austrian mother. “My father had one job after another, one company after another that went bankrupt,” he recalled. The family moved to New York when he was a teenager. He worked as an office boy at Newsweek, went to New York University and was drafted upon graduating from Yale Law School in 1953. Because he spoke French and Russian, he was sent to work in Army intelligence at a U.S. base in Germany, where the Cold War was heating up.
His first glimpse of Europe was from the window of a military transport plane. Whenever he had a weekend leave or a three-day pass, he’d hop a train to Paris or hitch a ride to England on an Air Force flight. Eventually he wrote The GI’s Guide to Traveling in Europe, and a few weeks before his Army stint was up, he had 5,000 copies printed by a typesetter in a German village. They were priced at 50 cents apiece, distributed by the Army newspaper, Stars & Stripes.
Shortly after he returned to New York to practice law at the firm Paul, Weiss, Rifkind, Wharton & Garrison, he received a cable from Europe. “The book was sold out, would I arrange a reprint?” he said.
Soon after he spent his month’s vacation from the law firm doing a civilian version of the guide. “In 30 days I went to 15 different cities, getting up at 4 a.m., running up and down the streets, trying to find good cheap hotels and restaurants,” he recalled.
The resulting book, the very first Europe on 5 Dollars a Day, was much more than a list. It was written with a wide-eyed wonder that verged on poetry: “Venice is a fantastic dream,” Frommer wrote. “Try to arrive at night when the wonders of the city can steal upon you piecemeal and slow…. Out of the dark, there appear little clusters of candy-striped mooring poles; a gondola approaches with a lighted lantern hung from its prow.”
Eventually Frommer gave up law to write the guides full-time. Daughter Pauline joined him with his first wife, Hope Arthur, on their trips starting in 1965, when she was 4 months old. “They used to joke that the book should be called ‘Europe on Five Diapers a Day,'” Pauline Frommer said.
In the 1960s, when inflation forced Frommer to change the title of the book to Europe on 5 and 10 Dollars a Day, he said “it was as if someone had plunged a knife into my head.”
Asked to summarise the impact of his books in a 2017 Associated Press interview, he said that in the 1950s, “most Americans had been taught that foreign travel was a once-in-a-lifetime experience, especially travel to Europe. They were taught that they were going to a war-torn country where it was risky to stay in any hotel other than a five-star hotel. It was risky to go into anything but a top-notch restaurant. … And I knew that all these warnings were a lot of nonsense.”
He added: “We were pioneers in also suggesting that a different type of American should travel, that you didn’t have to be well-heeled.”
To the end of his life, he said he avoided traveling first class. “I fly economy class and I try to experience the same form of travel, the same experience that the average American and the average citizen of the world encounters,” he said.
As Frommer aged, his daughter Pauline gradually became the force behind the company, promoting the brand, managing the business and even writing some of the content based on her own travels. Her relationship with her father was both tender and respectful, and she summed it up this way in a 2012 email to AP: “It’s wonderful to have a working partner whose mind is a steel trap, and who doesn’t just have smarts, but wisdom. His opinions, whether or not you agree with them, come from his social values. He’s a man who puts ethics at the center of his life, and weaves them into everything he does.”
In addition to Pauline, Frommer’s survivors include his second wife, Roberta Brodfeld, and four grandchildren. — AP
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Publish date : 2024-11-20 05:00:00
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