With a budget of nearly €4 million, the project will run for the next 36 months and aims to empower artists, technologists, and communities by driving innovation in the Cultural and Creative Industries.
AMPLIFY’s mission is to develop two groundbreaking tools, powered by Artificial Intelligence and Extended Reality technologies, that will unite communities through music, transcending geographical boundaries and fostering collaboration in creative spaces.
The first tool, AMPLIFY PORTABLE, will allow musicians to play, learn and perform music together from anywhere, making collaborative music creation accessible to all.The second tool, AMPLIFY IMMERSIVE, will enable artists to create and share live, interactive experiences with remote audiences, opening new opportunities, for engaging performances.
Prof. Dr. Pablo Cesar, Amplify Technical and Scientific Coordinator and group leader Distributed and Interactive Systems at CWI: “Amplify is a unique project that combines XR technologies and AI-driven tools to create novel phygital human connections among and between artists and audiences. The project complements the efforts on CWI on digital humanities, helping the creative and cultural industries with novel technologies, evaluation protocols, and data analysis.”
Throughout the project, both tools will be tested and refined in four pilot sites across Europe, from remote teaching and performance of Gaelic traditional music and music with babies’ co-creation, to stage connection between artists and audiences, and opera immersive experiences, thus ensuring the tools’ effectiveness for diverse creative communities and future replication. AMPLIFY also aims to foster human connection in the cultural sector, in particular among marginalised communities, using ethical, human-centric technologies. The project will establish a methodological and ethical framework to guide the development of its tools and ensure that technology enhances creativity while promoting inclusivity. In this way, the project is also innovating the human side that will define how the hardware is used: it has to serve the evolving interests of creators and audiences. AMPLIFY’s 10-year vision is to revolutionise the way culture and creativity are experienced, bringing people together through music and creating new, sustainable opportunities for artists and audiences alike.
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Publish date : 2024-11-29 00:31:00
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