It might come as a shock, but there have also been some price reductions. Over the last year, sugar has become cheaper by 29% (37% since the beginning of the year), toilet paper has dropped by 7%, eggs and moist toilet paper came down by 6%, frozen dough dropped by 4%, flour and hot dogs came down by 3%, and cheese is 1% cheaper now.
As such items became cheaper, consumption grew. The typical food basket of around a hundred items has become more expensive by 5.5 percent since the beginning of 2024, while volume sales have grown by around two percent. Private label food products have also been recording a greater increase in sales volumes at a lower price growth rate than branded products.
Of the top 10 categories in the food segment, double-digit sales growth was recorded by strong alcoholic beverages and ice cream, with sales of spirits exceeding the volume of alcohol sold (plus 9 percent). Ice cream saw a ten percent price increase. Fresh meat sales have been up by around 6 percent, with a slight price increase of 2 percent, while salami sales stagnated because their prices are currently 8 percent higher.
Coffee sales have also been growing, accompanied by a marked decline in sales volumes. Milk sales have been falling both in volume and value with price increases, according to the author of the research, Zorana Krajinović. The sale of chocolate bars, milk, coffee, wine, biscuits and pickled vegetables have all fallen. Among non-food items, a two percent drop in sales of nappies was recorded, in line with the general trend of a decrease in the number of children born in Croatia.
In the first nine months of 2024, sports drinks grew the most in value (60%) due to increased consumption and prices. Of the 94 categories observed in the food basket, only 15 had lower prices, and 24 of them had reduced sales volumes. Fifty or so items from the non-food basket have increased in price by slightly more than 3% since the beginning of the year.
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Publish date : 2024-12-02 16:01:00
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