Lukashenka singing with a children’s choir.
Pavlyuk Bykovsky, a senior analyst at Media IQ, an NGO that conducts media monitoring, also doubts the effectiveness of the regime’s propaganda on TikTok — especially for young people. “Perhaps [state media] do not really understand the specifics of the TikTok platform,” he said, and “perhaps they do not understand the specifics of working with young people.”
What many pro-government accounts seem to understand is not to overdo the politics, preferring entertainment, funny clips, and music — even only a few weeks before the presidential election.
So far, there has been scant mention of the upcoming vote and this, according to political analyst Alexander Klaskovski, is because “even the propagandists understand that the election is a production.”
“The emphasis is on the fact that Lukashenka’s competitors are invisible…that he is unique,” Klaskovski said. “The emphasis is not on the [election]…but on the person, on his irreplaceability.”
In one pro-government video, Lukashenka mentions the elections but says that “there is no need to engage in them.” With only around 500 views, the video didn’t attract much attention.
Roman Vasyukovich and Luke Allnutt contributed to this report
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Publish date : 2025-01-21 05:20:00
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