Growth peaks in Europe, Japan and the United States
On the international stage, while the Principality’s club remains very present in China, where it is followed by over 3 million followers on its Sina Weibo and Douyin accounts, the Rouge & Blanc are recording their strongest growth peaks in Europe, Japan and the United States.
These results validate a targeted digital strategy to develop in markets with high potential for the club, and accompany the presence in the squad of players such as Folarin Balogun and Takumi Minamino, whose audience and interest spill over to those of the Club, as illustrated by the visit of Japanese media and content creators in March.
This logic of international growth has led AS Monaco to gradually increase the number of languages in which its content is available, reaching seven on social media to date: English, Spanish, Portuguese, Chinese, Japanese and Arabic, in addition of course to French. Not to mention content in Italian and Russian, which are available on the official website.
The 2nd largest fan community among Ligue 1 clubs, in Europe’s Top 20
Thanks to this dynamic, AS Monaco is now, more than ever, the 2nd club with the most followers in Ligue 1, with almost 2.5 million more than Olympique de Marseille, who complete the podium.
On the continental stage, according to NewsTank’s recent ranking of the largest communities in Europe, taking into account audiences on Facebook, X, Instagram and TikTok, AS Monaco ranks in the European Top 20.
Finally, on the video front, AS Monaco racked up 160 million views in France/Monaco territory during the 2023-24 season. These achievements have also enabled the Club to increase its attractiveness to its partners.
Source link : https://www.asmonaco.com/en/as-monaco-has-passed-the-25-million-social-media-fan-mark/
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Publish date : 2024-06-14 07:00:00
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