The Borussia Dortmund stadium
German football club, Borussia Dortmund (BVB), has entered a multi-year agreement with WSC Sports to utilise the company’s artificial intelligence (A) powered sports content technology.
The partnership provides BVB with access to WSC Sports’ platform, which automates the creation, management, and distribution of video content. This will enable the club to connect more consistently with its global fan base through AI-tailored sports video experiences.
WSC Sports’ technology will analyse BVB’s live Bundesliga, DFB-Pokal, and UEFA club competition matches, in real time, and automatically create and distribute content to fans via social media platforms and BVB-TV, the club’s official video streaming platform and go-to destination for superfans of the Black and Yellow.
In addition to creating real time content during games, WSC Sports will also analyse five years’ worth of BVB matches from its content archive. This means that thousands of memorable moments from the club’s history – the majority of which have only ever been viewed in a traditional 16:9 ratio – can easily be repurposed into any aspect ratio to fit any platform. Creating this video in a vertical 9:16 ratio will help the club better connect to younger fans in particular by introducing them to these moments in their preferred way of consuming content.
The collaboration with WSC Sports will empower BVB to deliver more high quality video content, enabling the club to consistently connect and engage with its fan base all year round. The WSC Sports platform will also allow BVB to maximise the impact of its digital IP and create new revenue streams for digital inventory and assets.
Aviv Arnon, chief business development officer and co-founder, WSC Sports, said: “It’s a thrill to partner with a club of BVB’s stature who have one of the most passionate and recognisable fan bases across all sports. WSC Sports is a proven formula for expanding reach, growing fandom, and unlocking revenue opportunities across platforms and we are excited to realise this opportunity with BVB.
“BVB has seen firsthand the possibilities that our AI-powered video content solutions enable through our collaboration with the Bundesliga. Now the club will bring those same innovative solutions home, to supercharge content production and facilitate more original storytelling, which will ultimately increase engagement levels across all club platforms.“
Commenting on the new partnership, Sascha Fligge, director of communications at Borussia Dortmund, said: “Our digital content strategy is extremely important as the key way to engage our global fanbase who cannot be with us physically at every match. We are delighted to partner with WSC Sports whose AI-powered technology will propel our ability to produce and share more great content around the games and, importantly, in the period between live matches, retaining fan engagement throughout the year.
“The platform’s ability to unlock our video archive means we’re now making full use of this valuable content, providing fans with iconic moments from the past at ease and we can explore fresh opportunities to monetise this content.
“We know our fans are extremely passionate and we want to ensure they receive more of the content they crave, on the viewing platform of their choice. The partnership with WSC Sports enables us to produce more content that is more personalised and tailored to supporters’ evolving preferences,” Fligge added.
BVB joins a growing community of football clubs and leagues that are utilizing WSC Sports’ platform. The Bundesliga is a long-standing client of the pioneering AI-powered sports content company, as well as LaLiga, Serie A, and the Belgian Pro League, plus a host of clubs from Europe’s top five leagues.
More broadly, BVB joins a roster of over 490 leagues, teams and broadcasters across the globe – including ESPN, YouTubeTV, and the NBA – who employ WSC Sports’ award-winning technology.
BVB – which boasted the highest average attendance in Europe for home league matches during the 2023/24 season with 81,305 per game – is a global powerhouse with over 950 fan clubs worldwide.
Source link : https://www.svgeurope.org/blog/headlines/borussia-dortmund-selects-wsc-sports-to-power-digital-content-and-fan-engagement-goals/
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Publish date : 2024-10-15 09:05:00
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