Travellers planning to visit Europe show a keen interest in connecting with locals, highlighting a broader shift towards more meaningful and authentic experiences. The barometer results underscore that locals are a key asset in shaping overseas visitors’ perceptions of European destinations, through their hospitality, culture, and daily life. By involving locals in tourism decision-making, empowering them to create their own tourism initiatives, and investing in authentic spaces like markets, cultural hubs, and events, destinations can cultivate sustainable relationships that benefit both travellers and residents. This approach is what can make Europe an even more culturally vibrant and welcoming destination.”
Miguel Sanz, President of ETC
The full summary report can be downloaded from: https://etc-corporate.org/reports/long-haul-travel-barometer-3-2024/
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Publish date : 2024-10-11 18:48:00
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