Elif Altuğ, general manager and board member of the Türkiye Development Fund (TKYB). (Courtesy of startups.watch)
She also highlighted that while the TÜBITAK BiGG focuses on seed-stage funding, the TKYB Upper Fund, established in July, aims to support startups beyond seed and into Series A and later stages by collaborating with experienced investors.
Türk Telekom fuels Segmentify’s expansion
Segmentify, an AI software platform backed by Türk Telekom’s venture capital arm, TT Ventures, is gaining attention for its AI-powered customer engagement solutions. These solutions allow companies to offer exclusive campaigns and products to their customers.
Segmentify co-founder Ergin Eroğlu highlighted the importance of building customer trust during his speech at the startups.watch evet.
“What we offered had no market equivalent. We created the market. It took time to convince customers, but once fully integrated, the system worked flawlessly. Each new customer helped us grow further. Türk Telekom not only used the products we developed but also helped us reach small and medium-sized businesses (SMEs). They became more than just investors,” said Eroğlu.
Segmentify co-founder Ergin Eroğlu. (Courtesy of startups.watch)
Beyond financial investments, Türk Telekom Ventures and the TT Ventures Venture Capital Investment Fund support their portfolio companies with marketing, infrastructure, and business development, driving growth and global expansion.
Segmentify stands out by offering AI solutions that enhance real-time data analysis, particularly in e-commerce, helping businesses create personalized interactions with visitors and optimize their marketing strategies.
Founded in 2015, Segmentify now serves over 300 clients across more than 30 countries.
FRWRD: Paving way for startups in global market
Itır Ürünay Aydoğan, director of ecosystem and innovation at private lender Yapı Kredi, emphasized the importance of enabling Turkish startups to compete on a global scale, stressing their ventures program FRWRD.
Speaking about their focus on international events during the startups.watch meeting, Aydoğan said last year, they participated in key events in Finland and Estonia, two countries that have made significant contributions to the startup ecosystem.
“Now, we’re looking to make an even greater impact by supporting entrepreneurs at a larger event in Portugal. The WebSummit, which takes place in Lisbon this November, brings together startups from all over the world. With increased national support, we believe this will offer tremendous benefits to our entrepreneurs.”
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Publish date : 2024-10-18 04:53:00
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